Our Story
Meet the
Co-Founders

Escend's journey began in October 2020, when Anton and Rashid met one another whilst working at Arrival. They realised that they shared the same passion for skating and developing motorised electric skates. To their surprise, they had been independently working on making prototypes for personal use, while dreaming of bringing them to the market. The moment of realisation was followed by a meeting, where the product's vision and goals were discussed. As a result, they decided to leave their jobs and bring their dreams to life.

Ultimately, with Anton’s strong mechanical engineering knowledge and Rashid’s electronics and programming expertise, they decided to combine their efforts to develop the first commercial electric inline skates.

Their fundamental goal was to make the skates safe, fun, and inclusive of everyone, regardless of the user's background or skill level. During the development of Escend Blades, the core design decisions focused on optimising comfort, convenience, durability and performance for the best riding experience. Combined with constant feedback from professional skaters and numerous tested prototypes, the final design was achieved, now known as, Escend Blades Alpha.

 

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Co-Founder

Anton Larin

Anton Larin from a young age has always had a natural passion for creating and developing innovative products, which led him to further his skills and creative talents by studying Product Design Engineering at Brunel University London. Anton’s hobbies include mountain biking, snowboarding, skating and travelling, he has always enjoyed a challenge, whether in his hobbies or in a professional environment.

 

Anton has worked in different industries, ranging from Pump to Battery and Automotive manufacturing, he has gained a diverse set of skills and knowledge for developing products from concept to mass manufacturing while implementing the best design practices along the way. In his most recent role, he worked as a development engineer at Arrival, a UK-based unicorn start-up paving the way for electric mobility. During his time there, he played a pivotal role in delivering High Voltage Battery Module for a range of Arrival’s vehicles, which inspired his vision of personal electric mobility transport. This motivated him to bring his university dissertation project to life and introduce electric skates to the market, making them available for everyone. 

 

Anton is now embarking on his journey as the head of product development and the Co-founder of Escend.

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Co-Founder

Rashid Mustafa

Rashid is the head of Mechatronics/Integration and the Co-founder of Escend. He has been an amateur inline skater since he was young but has always dreamed of having motorized skates. His tech interests developed in his early teens when he discovered a natural disposition towards engineering. He received various academic awards for mathematics and sciences, but excelled more in design and engineering work, receiving an IET (Institution of Engineering and Technology) award for the best project in his final year. He studied Electrical & Electronic Engineering at the University of South Wales and later achieved an Fd.Eng degree in Mechatronics Engineering.

 

Rashid’s professional experience has revolved around battery technology, automated testing, and mechatronics engineering, most recently he worked at Arrival a unicorn start-up company which is paving the way for electric public transport.

 

His complex knowledge of Lithium-Ion batteries, test executions and technical expertise has driven forward a passion to create a sustainable environment, adapting society by inventing and promoting electric means of transport.

Why Electric Inline Skates?
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In the last decade, there has been a rapid growth in the micro-mobility market, with products like electric scooters, bicycles and skateboards becoming the new norm of transportation around cities. These modes of transport are convenient, fun, cost-saving, and environmentally friendly. 
 
As diverse as the current micro-mobility market is, there is still a significant niche missing that excludes products for people who want a lighter means of transport or those with skating interests. That’s why at Escend, we have developed the first electric inline skates, a truly fun and innovative product, a compact design for a lighter agile way of commuting.

Meet The Team
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Rashid Mustafa

Co-Founder

Head of Electronics & Integration

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Michael Loon

Production Manager

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Anton Larin

Co-Founder

Head of Product Development

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Daniel Oakes

Head of Creative

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Sara 

El-Engibawy

Head of Marketing

Ambassadors
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Adrian Pelayo

United Kingdom

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Trevell Wright

United States

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Zepe Fadialas

France